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1. Tying your product with a national trend
2. To announce a merger or a strategic partnership
3. Tying in your product or service with a national holiday
4. Reaching an organizational milestone, such as 5 years in business, is a good reason to send a press release
5. Did your organization or product win an award? That’s a great reason to send a press release
6. Is your business expanding? Send a press release
7. Launching a new product or service? A press release can help get the word out
8. Did you recently hire someone? Create a new position within the company?
9. Giving your comment or your company official statement on a controversy
10. Utilize a national survey that confirms something great about your company
11. To announce the number of hours your employees donate to service in the community
12. To tell the news media what your company contributes to charity
13. To tell the news media about a new product or service
14. To announce your start-up business
15. If you won a litigation
16. To announce you’ll host a public debate
17. Report on a public project and provide insight to the problem
18. Create an event and announce the details to the media
19. Provide a comment on a solution to a community problem
20. To announce your offer of something free for a day or something deeply discounted that the public can take advantage of (think Ben and Jerry’s Cone Day).
21. To announce a fun or interesting contest to the community